1.The only thing worse than being talked about is not being talked about.
2.There’s no such thing as bad publicity.
The average cost of a Super Bowl 2012 Commercial starts at 3 million dollars for a 30 seconds spot. Chevrolet has paid the money for the advertising but Ford is one of the Traditional Best Cars in the US. Although the Chevrolet advertisement is well done and seems realistic many people know that Ford makes some of the best cars in the world!
In our opinion Chevrolet just gave Ford more than 3 million in free advertising and media exposure.
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