Sync Starting To Stumble
But as often happens in the consumer electronics space — and with tech innovators in particular — the competition has begun to catch on and catch up. Automakers have started offering their own Sync-like systems and smartphone integration schemes, and in some cases are providing even more robust connectivity by combining Ford's "tethered" approach, which uses a driver's mobile phone, with embedded communication capabilities OnStar.
A Harsh Assessment But Ford recently received a stinging critique from an influential media outlet following the introduction of the next-gen Sync and the new MyFord Touch and MyLincoln Touch systems, which seek to emulate the touchscreens and configurable interfaces of the latest, slickest smartphones. While praising the thrust behind the technology, Consumer Reports concluded, "The touch-sensitive buttons are flawed at best, and the changeable displays could easily be far more distracting than a simpler interface."
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