Monday, January 9, 2012

Female-oriented Auto Sites

For whatever reason, gear ratios and car parts don't appeal most women. But since women always reshape the male-dominated auto market, they do prefer to learn the room in a car's interior, its exterior design and its safety ratings and fuel economy. "Where males notice eye candies in a hot car, women concern, 'How will my life be distinctive if I select that car?' " said Weingarten, 49, a president of Vroomgirls, one of the newest of a small but growing number of auto websites targeted at women.

Recent articles included an essay by celebrity Jamie Lee Curtis on her enjoy of driving in her native Los Angeles; reviews of the Audi A6, Hyundai Sonata turbom, Ford Explorer and road stories on Texas' cultural dance halls. "I'm not a girly-girl -- I'm a journalist," said Weingarten, who was also a press reporter at Time in the 1980s, where she met her life partner. "But I know what females like, and I wish to offer them a item with honest details delivered in an interesting, stylish method."Weingarten, who dipped profoundly into personal savings to originally fund Vroomgirls. That will make it easy for them to pay their small employees and about a dozen writer who contribute to the site on a regular basis.

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